Well, they did. In March Starbucks announced they were acquiring a coffee equipment company and more specifically their hailed coffee machine called 'Clover'.
Watch in wonder as a cup of Clover coffee being made (pre-Starbucks):
Early adopters of this $11,000 coffee machine were turning around and charging $7/cup...not so with Starbuck. I paid closer to $3/cup for my this morning at my local Starbucks.
The coffee was good....really good. You can think of it as entering the realm of wine. By that I mean, some people will go to a restaurant and order "A glass of red please", while others will order "A glass of Chateau Pouyanne Grave Bordeaux please". I'm not a coffee connoisseur (more of an espresso addict) but even I can appreciate the quality/complexity of this coffee (sure, feels silly to type that but eh, it's true!).
I enjoyed a cup of Tanzania Clover and chatted with the barista in charge of this strange contraption. In all honesty the employee's there were very excited about this, and loved to talk endlessly about it to the customers (who had gathered around to watch this thing in action).
How does it work? I'll let Wired take this one (great Wired article on Clover here):
"Here's how it works: 1. A barista selects dose, water temperature, and steep time. 2. A piston pulls down the filter platform while freshly ground coffee is poured into the chamber. 3. Hot water flows into the chamber. 4. The barista briskly stirs the grounds with a whisk, and the water and beans steep for several seconds. 5.The piston rises, creating a vacuum that separates the brew from the grounds, then lowers, forcing the joe out of a nozzle below. 6. The piston rises to the surface again, pushing up a disc of grounds, which are squeegeed away."
It gets two thumbs up from me. If nothing else, give it a try at least once. If you like coffee you love Clover.